Introduction

Multinational communication agencies have globally aligned clients. Therefore, they cannot service the medium and small companies who want to advertise across national borders. There will be account conflicts.

Local communication agencies are not "connected" to the global market place. They have a few contacts abroad but no network they can rely on to keep up to date or to be a source for new business.

Enter AsiaLink - the leading partnership of independent owner- managed communication agencies in Asia . These non-aligned agencies have the same top management experience as the multinationals, many times even better local knowledge and contacts. This group of companies is ready to better serve local, regional and in some cases even the multinationals companies.

AsiaLink in Asia : AsiaLink has qualified partners, associates and friends in Hong Kong , Indonesia , Japan , Korea , Malaysia , Philippines , Singapore , Thailand and Vietnam . Under review are prospective members from Australia , Bangladesh , China , Nepal , New Zealand , Pakistan , Sri Lanka and Taiwan .

AsiaLink in U.S. and Europe : AsiaLink also has extremely good association and liaison with over 30 independent agencies in Europe and the U.S. through its affiliate MAGNET.

A member friendly USP . AsiaLink has an INCLUSIVE rather than EXCLUSIVE policy. Meaning that we go out of our way to develop more than a few friends in each country so that when a partner needs assistance ? that partner is not limited ONLY to one choice. (For example, there might be an account conflict ? or member X may be better suited for this account than member Y.). It's OK if one partner or friend belongs to another network. What we need is to improve our business and our competitiveness rather than be concerned about who belongs where .

Organization

Leading the group are:

Chairman
Mr. Aswan Soendojo
President / CEO
Matari Advertising

Representative and Acting Chairperson
Ms. Lien C Kwee
Account Director
Matari Advertising

Vice Chairman
Ms. Rosalind Chan
Managing Consultant
Russell Brand Communications Pte Ltd

Executive Director
Mr. Ashok Nath

Principal Coordinator
Mr. Shawn Pamintuan